OVERVIEW
Working across multiple Tier One UK publishing houses, I design scalable social campaign systems that translate editorial craft into high-performing digital content.
From launch announcements and pre-order campaigns to author brand rollouts and platform-specific toolkits, each project balances creative clarity with production efficiency — ensuring consistency across high-volume publishing schedules while maintaining strong visual identity.
The Challenge
Publishing marketing operates at speed. Campaigns must work across multiple platforms, support diverse genres and authors, and remain adaptable for evolving retail and social formats — all while protecting the integrity of the book’s visual identity.
My Approach
Rather than designing one-off posts, I build modular content systems that allow marketing teams to scale efficiently across multiple channels and formats.
Each system includes:
• Typography hierarchies
• Template frameworks
• Cover-led adaptations
• Animated variants (where required)
• Platform-specific ratios
Example Projects
Eddie Jordan 'Full Throttle' Social Toolkit
- Hodder & Stoughton
- Hodder & Stoughton
A multi-platform campaign developed to support the launch of Full Throttle, translating the cover design into a cohesive digital rollout across organic and paid channels.
Scope:
• Launch announcement assets
• Quote carousels
• Author spotlight posts
• Pre-order countdown graphics
• Paid ad adaptations
Animated & Static Social Content & Amazon aplus
Alongside static campaign assets, I develop motion-led social content designed to increase engagement and extend the life of editorial visuals. These animations translate cover artwork, typography and key messaging into platform-ready assets — engineered for clarity, pacing and performance across feed, stories and paid placements.
