I was tasked with creating a unique brand identity for Smith & Muller's Paddleboard Design that veered away from the normal industry approach. Drawing inspiration from traditional wave patterns, I developed an innovative design that is distinguishable and unparalleled in the market. The distinctive style of the boards offers a unique look and feel, aligning with the brand's vision of being exceptional and setting the trend. These paddleboards provide an unparalleled surfing and cruising experience, and their novelty is sure to attract attention and leave a lasting impression.
