Purpose

A bold, people-first brand identity created for the Institute for Employment Studies, designed to make a complex and sensitive research programme feel clear, credible and human. I developed the full visual system — from logo, colour palette and typography through to image style, report layouts, toolkits and presentation templates. The result was a flexible brand that could carry serious evidence-led content while still feeling accessible, inclusive and visually engaging. The identity was rolled out across a full research report, employer toolkit and supporting communications, turning dense policy and workplace research into something more usable, memorable and easy to navigate.